PREGGY TOOTHPASTE SOCIAL MEDIA CAROUSELS

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Art Director: Nivedhna Manidutt

Writer: Sarah

Illustrator: Sthe Msibi

Creative Director: Robyn Nahman

Executive Creative Director: Tseliso Rangaka

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Preggy toothpaste was made so pregnant woman can combat a few symptoms of pregnancy like bad breath, gingivitis and nausea. To make pregnant woman aware of the product, we created light-hearted social posts with the feel of a storybook. Using quirky illustration, each post brought attention to a problem that Preggy toothpaste can solve.