SCHWEPPES TVC

 

Art Directors: Nivedhna Manidutt, Sam Wilson

Writers: Brandon De Souza, Matt Edwards
Creative Director: Michael MacGarry
Executive Creative Director: Mbeu Kambuwa (Snooze)

Chief Creative Officer: Tseliso Rangaka
Director: Steve Tanchel

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Schweppes is Coca-Cola's mixer that has many new competitors on the market. We were briefed to create a premium tvc that stood out from the competition but tapped into the Schweppes straight drinker market.

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With this ad, we reminded people of Schweppes' heritage because it's been around for 240 years and it was made right the first time all those years ago. This set the brand apart from the newcomers. We attempted to make the ad look like it was shot in one take to further entrench the 'made right the first time' idea. The art direction and voice over brought through the premium timeless feel. Above are the same ads, each with a different pack, one for South Africa and one for Nigeria. We often shoot ads multiple times with different packs for markets across the continent on the Coca-Cola account.