SAVANNA 12 PACK DIGITAL FILM

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Group Head Art Director: Nivedhna Manidutt

Writer: Beach Gumede, Nivedhna Manidutt

Creative Director: Ntobeko Ximba

Executive Creative Director: TJ Njozela
Director: Chloe Coetsee

 

Savanna wanted to hero their 12 pack in a film piece. The 12 pack is great for sharing. But we all have 'that friend' that comes to our party or get-together empty-handed. We wanted to tell our audience that it'll be okay, there's enough to go around with the Savanna 12 pack. We used this as our insight and a wonderful play on words and came up with the campaign idea 'When all they bring are excuses. Dozen Matter'.