AQUELLE LOGO DESIGN

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Designer: Nivedhna Manidutt
Head Designer: Luke Smith
Executive Creative Director: Lynton Heath

 

Aquelle wanted to refresh their logo design without making it look like a completely new brand. We managed to accomplish that by evolving and crafting the typeface as well as creating interest around the Q. The Q has become iconic for the brand. A simple white stroke under the orange Q denoted the mother brand. The Q for the different flavours
were shown in a different colour and the Q for the still and sparkling variants are in a light blue. A simple holding device gives the logo a solid structure yet it still feels like its floating.