EDGARS BACK TO SCHOOL CAMPAIGN

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Art Director: Nivedhna Manidutt

Writer: Balekane Mokoditoa
Creative Director: Celina Anderson
Director: Steve Tanchel

 

This campaign (print & tv) was to showcase and hero Edgars’ quality brand for school wear called Oxford. The tv ad also showcases other loved brands that Edgars stocks but focuses on the Oxford range. The blue that has been used here is the Oxford brand colour and helps keep the brand top of mind. We used yellow to warm up the ad and compliment the blue.

 

The ad is light-hearted and playful and appeals to mums and kids alike.