VODACOM SALES CONFERENCE EVENT
Art Directors: Nivedhna Manidutt
Writer: Nduduzo Ndlela
Managing Director/Creative Director: Jarrod Eckstein
Vodacom hosts an internal event, the Sales Conference annually for their employees. We came up with the concept of 'Vantage Point' for the 2015 event since Vodacom was in prime position on their journey to where they were going. At the time, as a brand they had the best seat in the house with a magnificent view. The space theme started 2 years before and we had to continue with that theme so ‘Vantage Point’ worked perfectly for where Vodacom was at.
Screens at the event engulfed the attendees to feel like they were at a Vantage point and an immersive tunnel at the entrance took viewers on an immersive journey. Every detail of the event convinced attendees that they were on a space ship somewhere in the galaxy.