ABSA/BARCLAYS RISING EAGLES GRADUATE PROGRAMME CAMPAIGN

Art Directors: Nivedhna Manidutt
Writer: George Dube
Strategist: Siwe Lawrence
Creative Director: George Dube

Chief Creative Officer: Jonathan Deeb
 

AWARDS

2017 Ad of the month_Film: 2nd place (Facebook Video)
2017 Loeries _Film: Finalist  (Facebook Video)
2017 SAGEA Awards_Best Integrated Camapign (15+ Graduates): Silver
2017 SAGEA Awards 2017_Best Digital Camapign (15+ Graduates): Bronze

2017 Midas Awards_Integrated (Mixed Media): Certificate

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The objective of the brief was to recruit the best minds for Absa's Rising Eagles Graduate Programme. We targeted the following 3 categories: Corporate Investment Banking,
Techno Geeks & Special Specialists. Each digital ad had a ratio, code or equation for them to crack. 

 

We had very little budget which we used to shoot the digital content but for the ads I cleverly used Shutterstock images which I treated and used design to make it look like one campaign.