TOYOTA FORTUNER 4x4 CHALLENGE

 

Art Director: Nivedhna Manidutt

Writer: Brandon de Souza
Creative Director: Julie Thorogood 

Executive Creative Director: Tian Van Den Heerden
Illustration: Wicked Pixels
Editor: Nikita Govender

 

The Toyota 4x4 challenge is a multi-sport challenge which combines four members of the public, who enter the contest via four media houses, with four sports heroes. After a tough physical and mental competition, the winning member of the public is rewarded with a brand-new Toyota Fortuner.

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For the 2021 campaign we tapped into the world of 80s gaming. The campaign was predominantly online using social and digital platforms but also used traditional out-of-home
as well.