SUNLIGHT FRAGRANCE YOUR LIFE TV SERIES

 

Art Director: Nivedhna Manidutt

Writer: Vusi Khoza
Creative Director: Suhana Gordhan

Chief Creative Officer: Jonathan Deeb

Director: Richard Truter

Photographer: Steve Tanchel

 

Unilever tasked us to come up with a TV series using celebrities Thembsie Matu and Nomsa Buthelezi, to make their Sunlight 2-in-1 hand-washing powder top of mind for consumers. What's special about this hand-washing powder is that it also has a pleasant fragrance hence it's

a 2-in-1 product. The client wanted us to draw attention to the fragrance which sets them apart from other hand-washing powders.

 

The insight for the idea was that different smells have the ability to invoke memories and emotion. We came up with a light-hearted, sometimes funny and uplifting show called 'Fragrance Your Life' that Di Mamzo's (Thembsie and Nomsa) hosted. In the first half of the show, they went to homes where different people where struggling to bring themselves to wash certain pieces of clothing, each with their own reason why. Di Mamzo's tried to convince them that washing with Sunlight 2-in-1 would give their garments a fresh pleasant fragrance and that the memories would still be there, but they would also be able to make new ones. Midway of each episode, using the entertaining over-the-top style of informercials, Di Mamzo's gave viewers useful home hacks using Sunlight 2-in-1. The show ended with the guests coming into the 'Fragrance Your Life' studio to talk to Di Mamzo's and reveal whether they took their advice or not and what happened. The series consisted of 8 episodes that were 5 minutes each. It flighted on e-tv and Youtube and we advertised the show on social media. I showcased three episodes above.