VODAOCOM F1 EVENT

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Art Director: Nivedhna Manidutt

Designer: Nivedhna Manidutt
Writer: Nduduzo Ndlela

 

We were asked come up with an idea for a Vodacom F1 event. The idea we presented was ‘Pole Position’ which works well for a formula 1 event. Pole position is the most favourable position at the start of a race. This idea worked well for the F1 event but was also fitting for Vodacom since the brand was at an advantage compared to its competitors at the time.

 

The device look is slick and simple with a race feel. The double P’s are positioned in an interesting way to symbolise flags that are commonly associated with the start of a race.