VODACOM NIGHT SHIFT & NIGHT OWL

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Art Director: Nivedhna Manidutt
Illustrator: Nivedhna Manidutt

Creative Director: Tian van den Heever

 

This was a pro-active idea I came up with for Vodacom’s night offerings. Night Shift offered consumers free calls between midnight and 5am and Night Owl offered consumers 1 gig of free data between midnight and 5am. 

 

Our target market was young consumers, so we identified a place where we would find many of these party
animals during the hours of Vodacom's night offerings. Night clubs! I designed the communication and worked with a graffiti artist to paint it on the walls of a well know night club, using ultra violet paint. The message successfully revealed itself to our target market when ultra violet light came into contact with it. We also gave away glow in the dark ‘party animal’ t-shirts with the product offering at the back.