EDGARS RED HANGER CAMPAIGN

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Art Director: Nivedhna Manidutt

Writer: Balekane Mokoditoa
Creative Director: Celina Anderson
Director: Tristan Holmes

 

Everyone knows the Red Hanger Sale. There’s always great added value deals for everyone.
For this campaign we were refreshing the Edgars brand. We designed a Red Hanger magazine with a fresh design style and photography, and the logo was treated in a sophisticated and
stylish approach.

 

The tv ads were for another Red Hanger campaign but the approach was the same, clean, stylish
and sophisticated. The type was treated as it were part of the environment rather than an
after thought.